If you compare the financial report of last year, you will find that the annual revenue of innovative businesses (social networking, blind date) at that time reached 2.07 billion yuan, accounting for 41.8% of the total revenue; other revenue came special database from the Inke APP. The APP's live show revenue has not improved much. This lack of growth has also been reflected in several other previous earnings reports. YY Live, which was sold to Baidu as the previous industry leader, has shown a decline in 2020, with multiple quarterly revenue below 3 billion and annual revenue of 9.95 billion; Baidu does not list YY data separately in 2021.

In addition, the overall performance of Zhiwen Group, the parent company of Momo and Tantan, fell short of expectations, with net income down 3% year-on-year to RMB 14.576 billion; non-GAAP net profit was RMB 2.037 billion, compared special database with RMB 2020 in the same period 2.896 billion yuan, a year-on-year decrease of 29.7%. From the perspective of user data, in the fourth quarter of 2021, the total number of paying users of Zhiwen Group's video live broadcast services and value-added services was 11.4 million, compared with 12.8 million in the fourth quarter, another decline from 13.8 million in 2019.

In the environment of peaking data, finding new growth points is an inevitable choice for the continued development of each platform. It can be seen that, as the pioneer of the "live broadcast + social" model, Momo may have brought some special database thoughts to Inke, who entered the social entertainment industry in 2018, that is, through the linkage effect between these two businesses, it can provide revenue for the platform. above considerations. From the data of Inke, we can see that its social and blind date products have brought good drainage. The Duoyuan APP in the blind date field facilitated 20 million matching blind dates last year, and it is firmly seated in the first echelon of the video blind date track.