Another common reason is that they fail to rank due to poor content quality, with issues such as thin content, excessive content overlap (lack of uniqueness), or duplicate content. Any doubt about the above? Compare active pages to inactive pages, looking at how well pages are promoted via internal website links and content quality metrics, and the numbers speak for themselves. For example, see the impact of depth on the active page ratio. In this depth chart, 0 represents the home page, 1 the pages linked from the home, 2 two-click pages, and so on. PA per depth See the role played by content quality, with the ratio of active pages (in green) to an article segment of a publishing website, filtered on the left to show only pages with light content (less than 100 words, template excluded), and on the right to display only pages with significant content.
A-by-CQ Dealing with poor quality content and duplicates is essential as Google will likely notice that it is wasting crawl resources on hair masking service pages that never drive traffic - and potentially neglect some higher quality pages, inferring that an entire segment tends to be worthless (because the search engine also recognizes page types on your website). Two things can be done to achieve a higher active page ratio: Make more pages active by working on page accessibility for search engine crawlers and on page quality - for valuable pages that can drive traffic. Remove or prevent search engine crawling of pages that remain inactive: duplicates, very low quality pages, and pages that have no traffic goals. There will be fewer pages on the website as seen by Google, but only valuable pages, which means better quality globally at the website level, which will encourage search engine crawling and improve the ranking.
Increase in the number of visits per active page The currently active pages have already successfully cleared the major hurdles. To further increase the number of visits generated by these pages, it is necessary to consult another indicator: the average number of visits per active page, per segment. This is especially important for segments targeting top-down traffic: if the average number of visits per active page is relatively low, you can look for leverage: By increasing the number of internal links to these pages from relevant pages By targeting more keywords through a wider variety of anchor texts on links to these pages By increasing the quality of content. Botify provides complete visibility into your website, including active pages, by consolidating visit data from Google Analytics or web server log files. It's the only SEO tool in the industry that combines a website crawler and web server log analysis with segmented views of your website and tons of key metrics, delivering unparalleled insights into priorities of referencing.