At the same time, compared with words, symbolic language conveys information more quickly, concretely and comprehensively, and it is easier to impress the audience in a shorter period of time. At the same time, because the language of symbols has a beautiful intuitive picture and bright colors compared with words, it has a strong visual impact in graphic design, and it is easier to get the attention of the audience in similar works. For example, the design of the bank logo in my country is to choose the ancient currency as the logo.
The most prominent is the design of the Century Image Manipulation Service Tongbao of the Agricultural Bank of China. Such a logo directly, concisely, clearly and accurately conveys the characteristics of financial institutions to the audience. 2. The use of symbolic language is the designer's aesthetic requirement The symbolic language requires that the real and objective reflection of the existence of things, using the different characteristics of different forms of things, to form a consistent image symbol that can express other meanings of the thing. It comes from life but is detached from life. At the same time, it is also a reflection of designers exploring life with the eyes of discovering beauty. Only designers who have strict requirements on themselves can create good quality works.
Human beings themselves have a consciousness of pursuing perfection. Under the influence of this consciousness, people tend to automatically improve a series of incomplete things. This process is also a process of re-creation. In this process, the designer makes modifications according to his own thinking and aesthetic requirements. The language of symbols not only satisfies the designer's appreciation psychology, but also meets the designer's aesthetic requirements. In graphic design, the language of symbols is different from the language of words. The language of symbols can mobilize the initiative of the appreciator and make the appreciator feel good about the work [5].